One of the biggest problems small eCommerce businesses in America face is setting up the right marketing pricing strategies for their offer. That’s also one of the main reasons why these companies aren’t maximizing their profits, leaving some of them with less than twenty-five thousand US dollars in annual revenue.

Knowing the complexity of the process of price determination, this isn’t a huge surprise. Having in mind that you need to think about:

• Production and distribution costs;
• Competitor offers;
• The spending range of your perfect buyer’s persona;
• Your position on the market;

… among other things, it may seem impossible to pick the perfect marketing pricing strategy for your product. Read more