5 Free Shopify Apps That Work Great Together With Your Pricing Strategy

Deciding to join Shopify was a smart choice. It’s easy to set up your online store and the platform you use will never let you down. You don’t need to worry about the hosting of your site, how to decrease the loading time of your page, what software to use to publish your products, and many other things self-hosted eCommerce stores do on daily basis.

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Shopify has grown to over 50 thousand users since its inception. Some of these people added Shopify to their already existing online communication channels and some of them decided to build their online store using Shopify from the very beginning. Read more

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5 Benefits of Using Price Management Software

When using Microsoft Excel or Google Sheets to as your price management software, you’re automatically giving up on the opportunity to increase your conversion rates thanks to automatic updates of your pricing strategy.

If you still pondering on what pricing strategy to apply to your work, check out some of the best models for eCommerce businesses explained in depth on our blog.

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It’s quite possible that you already have a spreadsheet filled with formulas with info gathered from your enterprise resource planning software or if you’re a smaller company you’ve done that manually. You’re crunching those numbers on daily basis just to hold a grip of how the change in prices you implemented last month has affected your sales.  Read more

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Pros and Cons of Using Low Price Strategy in eCommerce

If you’re a small eCommerce business, you may find it challenging to pick the right pricing strategy for your offer. Low price strategy sounds luring for sure, especially when you don’t have a unique product, but let’s see what are the pros and cons of this model.

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Before we go in depth on how good or bad low pricing is, let’s cover the five steps you need to undertake so you can get a better picture of what works for you. Read more

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5 Marketing Pricing Strategies That Work for eCommerce Startups

One of the biggest problems small eCommerce businesses in America face is setting up the right marketing pricing strategies for their offer. That’s also one of the main reasons why these companies aren’t maximizing their profits, leaving some of them with less than twenty-five thousand US dollars in annual revenue.

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Knowing the complexity of the process of price determination, this isn’t a huge surprise. Having in mind that you need to think about:

  • Production and distribution costs;
  • Competitor offers;
  • The spending range of your perfect buyer’s persona;
  • Your position on the market;

… among other things, it may seem impossible to pick the perfect marketing pricing strategy for your product. Read more

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