The Ultimate Guide to Successful Email Outreach for Link Building

The Ultimate Guide to Successful Email Outreach for Link Building




So, you finally managed to start a new blog or website. Congratulations! Your content is helpful and informative, and your packaging is excellent too. But, you are not seeing the growth in traffic or subscribers that you expected. This should be easy enough to fix, according to all the advice columns that are currently available on the Internet. But the truth is that, if you want to see measurable and substantial changes in your page numbers, an effective email outreach strategy is the way to go.

Using email outreach as part of your SEO strategy is not about just sending mass emails to all your contacts or the creators within your niche. If you have been using a generic outreach template, then you are dancing on the fine edge between link building and spamming. There is a more effective way to craft great messages that get people interested in your content, make a connection, and get those oh-so-important back links without being annoying or disrespectful. And, this article will show you how.

The Ultimate Guide to Successful Email Outreach for Link Building

Table of Contents

Outreach Program Overview


attention-shout-alert-warning-megaphone-ss-1920Did you know that the average content creator gets more than 90 emails on any given day? And this number is much higher for those who run successful blogs or websites. Furthermore, a study (yes, this subject has been researched extensively!) shows that this number will swell to 100 emails per day by 2018. That is a lot of email!

So, now you are faced with the challenge of knowing how to craft a great email that will stand out from the chaff and get you the response that you actually want. How do you communicate with these industry leaders in a more meaningful way, ensuring that your message is heard? That is the crux of effective email outreach programs.

Why you should Use Email Outreach

Outreach marketing is all about creating and nurturing relationships with other parties, all with the aim of building up your brand. There are more than one billion websites online today, with at least 100,000 being launched every day. It is possible to build a following and increase traffic using social media and SEO tricks like keywords.

But, the surprising truth is that email outreach still is the most powerful way to market your brand to influencers and corporations alike. That is if you do it right!

Writing a great pitch email is not a no-brainer: otherwise, we would all be succeeding at it already! You cannot rely on chance encounters with influencers that will help your brand thrive. Those success stories that are always in the news are once-in-a-lifetime opportunities. For the rest of us, it is vital that we create our own paths to success. That means proactively reaching out to people who can help you along.

The most popular way to do this seems to be social media. However, you have no doubt seen how influencers ignore the people advertising on their totally unrelated Instagram or Facebook post! Tweets can also be a tad impersonal, and cold calls are just annoying.

That only leaves you with email outreach. But, the truth is that busy people see their inbox as just another mundane task. They want to get through it as fast as possible. That is why knowing how to email them properly is an important skill that will set you apart from the clutter.

Prospective Contacts for Email Outreach

You have just hit “publish” on a new article and are now trying to market it. I bet your first inclination would be posting links to all your social media accounts. That can absolutely get you great results, but you know an email will work better for those businesses and influencers you want to hook. But, a mass email to the top 100 or so people in your niche is the worst thing you can do at this point. Quite frankly, if your article were welcome in their inbox, they would already be subscribed to your mailing list!

Okay, that may be a little harsh, but it is the truth. Remember how many emails these guys get every day? Then, your best bet would be to step away from the spammy side and tailor your message in such a way that will ensure it is received in the best way possible. Otherwise, the links to your fantastic article will just languish in the spam folder for all time.




That is why the first step of your outreach marketing program is to know the prospective recipients of your emails. They generally fall into four categories:

  1. The Whale

Whales are the kings of the Internet seas. These are high-profile people who have illustrious careers and have acquired a huge audience. The sad fact is that they do not read emails from strangers: they just do not have the time!

So, how do you clear this particular hurdle? Either via a personal introduction, or by doing something very creative, of course. And even then, it will take lots of hard work and luck to get on their radar. However, whales can send lots of new people your way with just one share on Facebook or Twitter. The result is truly worth the effort.

  1. The Big Fish

Although not as famous as the whales, the big fish still has a substantial audience that can make a huge impact on your website. You are more likely to reach these influencers with a well-crafted personal message. However, they do not respond to email templates.

Do not ask them to tweet or link to your site: this is a total waste of opportunity. Instead, approach them as a student looking for a more experienced teacher to critique their work or validate their ideas. If your content is good enough, they will most probably share it anyway.

  1. The Small Fry

These influencers do not yet have a massive audience. Their sites are just starting to attract notice, and they are heavily marketing themselves through guest posts and contributions to forums within their niche. The small fry is your ideal target for email outreach.

  1. The Newbie

Just as the name implies, newbies are just getting started on their careers within the industry. They are also most likely to reply to your email even if it is just a template. But, is it really worth your time to contact the newbie? Any link from their site is still not worth very much, and they do not have any significant traffic numbers to send your way.

What to Expect from a Successful Email Outreach Program




A lot of people still do not like to build links in this way because it is boring and takes up a lot of time. But, there are certain unique benefits to using outreach marketing:

  1. Increased traffic

A single back link or social media post from a big-name influencer can bring hundreds – if not thousands – of new subscribers your way. The traffic to your blog could blow up in a very significant way, raising your own profile along the way.

  1. Increased reach

Your online reach represents how many people are exposed to your content within a given period of time. With an increased reach, people do not have to be subscribed to or actively following your site to see new content on your site. This is the best way to ensure that the site grows continuously and sustainably.

  1. Increased credibility

Link building helps to place you as an expert in your field. After all, would so many websites be linking back to you if you did not know what you were talking about? This can serve you well when you are endorsing things to sell or even other bloggers. And that could be very beneficial when businesses are looking for influencers to back and support.

Effective Email Outreach Strategies




As part of an outreach marketing program, you may have to send more emails than you can count. And that is okay if you space them out over time and apply effective tricks to keep your message from looking like spam. However, your campaign should give you real and tangible results for all that work to be worth it.

For instance, you should be getting at least five links for every 100 emails sent out. If that is not the case, you might be doing one of these things wrong:

  • Your website has little substance or is just not packaged properly
  • You are emailing sites that are not relevant
  • The text of your email is not compelling or creative enough
  • You are sending emails to the competition

Some of these mistakes look obvious and counterintuitive, right? But they are embarrassingly easy to make, or you would not be reading this article right now! Follow these tried and true strategies to get an effective, kickass email outreach program that works for you:

1. Use the right address

Well, this looks like child’s play, right? No one would ever make such a fundamental mistake as to try and contact an important person using the wrong email, right? WRONG! You would be surprised at how often people use automated tools or even guesswork to get the email addresses of prospective contacts.

This is bad form indeed. A lot of big influencers have their actual emails on their websites and social media pages. However, they also use a catchall that shows them just how many poorly addressed emails they get. 99 percent of the time, they ignore such messages.

Using the wrong email address shows the intended recipient that you did not bother to do even a little bit of research. Failing to learn even the rudimentary basics proves that you do not want a constructive partnership, but are only trying to hawk some goods or piggyback on their fame. And that is why you will get sent to the trash bin.

2. What is in it for them?

It is important to realize that we live in a very me-centric society. No one will give you a leg up “just because.” What YOU want is fairly clear: a link, tweet, or to get exposure to a wider audience. But, what will the influencer get out of your proposal?

Your focus should be on creating value, not just asking people to do things for you. Otherwise, your email outreach will be a huge failure. So, how can you make your email about them?

  • Share some new, interesting, or valuable information

Influencers are always on the lookout for outstanding or unique things. They have to create impressive content for their fan base consistently, and so always appreciate when you share something of value with them. But, they have most probably been around way longer than you: what you think is unique might be old news for them. Therefore, research your topic well before sending out any emails. This will help you best show how your content is novel and unique, giving you a better chance of piquing the interest of a big-time influencer.

  • Feature them on your site

Unless you are some long-lost Zen master, it is virtually impossible to hold out against looking at content you know is talking about you. So, use this human quirk to your advantage. Feature an influencer or their business in a positive light and let them know about it! Whether it is a quote of theirs, highlights of lessons learned from them, or a positive review of their business, an influencer will share your content with their audience if it makes them look good.

3. Use your best work only

Depending on how long your site has been up, you may already have a ton of good articles. However, use only a few of the very best ones for your email outreach. Remember, this may be your only chance to make a first impression, so make sure you make a memorable one.

However, the reality is everyone thinks every article they write is a veritable masterpiece. That is why influencers’ emails are flooded with content that is not so special.

To make sure you really do identify your best work, share the social proof. Maybe your article was cited by an authority site in your niche. Or, it got hundreds of comments and got upvoted on Reddit. The thing here is to make sure you are not the only one who thinks the content is great!

4. What is your excuse?

This means, what are you using as an “excuse” to email an influencer for links? The most common ones are that you saw them publishing, tweeting about, or linking to a similar topic. But, why would someone want to see content that is the same as what they have just read?

So, scratch this from your list of excuses. You could point them to a post of yours that shows a differing opinion on the topic, an aspect that they missed, or a better-researched resource on the same.

This proves you took the time to research what they are talking about and found a better or different way to look at it. It creates an instant connection and interest in your future works.

5. Get rid of the templates



As you have probably figured out by now, there is just no way to use one outreach email for many recipients effectively. They will quickly see that your message is generic and automated, and will promptly ignore it.

But, it is also true that you cannot craft unique emails when you are reaching out to hundreds of people. The key is to find a happy medium, and you can do so using these tricks:

Stop using generic subject lines. Instead, keep them short and do not give away the whole point of the email.

Keep away from patterns. This is because software that automates outreach follows a pattern that is obvious from a mile away.

Flattery gets you nowhere. More specifically, fake flattery is the bane of email outreach. You can still praise your favorite influencer, but tying it into a specific instance shows that you really did spend time studying their work.

 6. Get the timing right

So, you have just discovered a years-old post you want to highlight from an influencer you want to email. No problem, right? WRONG! Just because they cared about that topic when they wrote it does not mean they still do.

Trying to get links on that piece is quite ridiculous and a waste of time. But, it is easier to get authors to edit more recent posts to include your links. Timing really is everything.

7. How do you ask?

If there is anything the Godfathers taught us, is that asking for favors is an art form. Too bad most people act like the world owes them something. There’s a trick to asking for these things wisely, and it is not doing so directly.

For example, if your email adds value to the recipient, they will link to and share your content without you even asking for that.

8. Follow-up

Sometimes people are not ignoring you; they just forget to respond. One polite follow up should clear this up quickly. Just one – that is it. Seriously, do not send any more!

How do you Find Links?




The easiest way to do this is by using Google to search for sites that you can reach out to. For example, you might want links from websites talking about peanut butter. In Google’s search box, just type in an entry that looks like this:

intitle:”peanut butter” inurl:”links”

You can also use Ahrefs to check your competitors’ backlinks or broken links.

Getting Names and Email Addresses using

Many online marketers today use Google to search for the email addresses of particular target recipients. The lucky ones manage to find the exact address they are looking for. The others, however, are only able to find one personal address but have to guess the rest. This is a big no-no for email outreach programs.

Enter, which is a web and index crawler that can find any email address that is publically available.

For example, you may be looking for the email of a particular person on LinkedIn. searches through any related company websites and combs through its own database for emails with the same domain name. It is then able to figure out the most likely email address you are looking for. is also able to verify any email address. It pings email servers and then analyzes whatever response it gets to establish the validity of any address.

Tracking your Email Outreach Program




You do not need to engage in an email outreach if you cannot track your success. Luckily, there are easy and affordable tools available today that can help you do just that.

Tracking with Excel or Google Sheets

It is 2017, so software exists to do just about anything you want. Although inadequate to manage an outreach campaign long term, Excel or Google Sheets are great tools to test the waters of email marketing with.

You can use these applications to help you stay organized. As your contact list grows and more time passes, the amount of information you will have to stay on top of is staggering. Using Excel or Google Docs, you will be able to keep track of contacts, activities, feedback, and the overall success of your campaign very easily.

These applications are both familiar and easy to use. You will not have to learn how to use some other software right off the bat.

They are also very affordable. You do not have to shell out money for a monthly subscription at the beginning of your campaign, when you may not have that many contacts to manage.

Using Outreach Software, e.g. Yesware

Have you ever wanted to know what happens to an email after you send it? Yesware is the perfect tool to help you out with this.

Yesware helps you keep track of how many emails, links, and attachments were opened (the open rate), who is opening them, and when. The program is also great for tracking which email templates work best, thus letting fine tune your approach and you optimize the open rates.

Furthermore, Yesware uses email platform technology to sync all your emails, links, attachments, and calls. It helps you see recent activity and create new tasks right from your inbox. This prevents annoying repetition and taxing manual data entry.

Elements of the Perfect Email Template




If you want to create effective emails on a regular basis, then you will need a blueprint. The perfect formula incorporates certain winning elements that help you create the perfect outreach email every time while remaining flexible enough to allow for creativity and personalization. These elements are:

1. A direct subject line

The subject line should be as straightforward as possible. For example, “You will enjoy this new SEO research,” will work better for your open rates than, “Thought you might like this…” A mysterious subject line is usually a red flag for spam.

2. A brief and personal greeting

Keep your greeting short, and include the recipient’s name. This shows that you took a little time to find out something about them.

3. An honest context

Remember, busy people, do not have the time to read through a lot of hoopla. This portion of the email is your only shot at establishing value and appealing to what the recipient wants.  Show how you know them and use genuine flattery to create a real connection.

4. A specific goal

Now you can get down to business. Very briefly, explain why you are sending the email. Ensure that you are as brief and transparent as possible for the best results.

5. A compelling pitch

Often, this and the previous elements go hand-in-hand. Create a persuasive and compelling pitch by showing how exactly the recipient will benefit from your idea. Avoid looking desperate by stating what you bring to the table and making your request simply and eloquently.

6. A great closing

If your email signature has hundreds of social media buttons and company logos, simplify it! Stick to the basics, showing people who you are and how they can find out more about you. A great closing can include your name, position, and personal website.

Broken Link Email Template




A broken link email is simply one sent to the owner of a website informing them that a particular link does not work. Current etiquette dictates that you should send such an email as an independent third party, and not from your personal address.

This kind of email is not only helpful but creates a great opportunity for you to get your links shared. After pointing out the problem, offer the recipient an alternative link they can use (to your own article, of course). And, the email works effectively almost all the time!

Basic Link Request Template

Brief and straightforward, this is simply a request to have your link added to a site or article. You can be as creative as you like; in fact, this helps you stand out from the crowd. Add value to the website in question, and simply ask for a link! This approach works much better than you would think.

PR Pitch

The PR Pitch is a great way to get attention for a new website. You just email targeted influencers to get them raving about you on their own sites or social pages. Then, go further by listing all the ways the influencer and their audience will benefit from such a campaign.

The beauty of this email is that it goes straight to the point and is easy to understand. It also defines exactly what actions you would like the influencer to take and why, thus increasing your chances of success.

Guest Posting




Effectively draw attention to your content is by working with established players in the industry. This email helps you do that. For example, you can begin by pointing out how certain blogs can be enhanced by adding a new perspective on a given subject. Then, you offer your time and skill to write the article yourself, highlighting some of your best works as a sort of resume.

By showing a knowledge gap and offering to bridge it (for free!), you are establishing yourself as a critical resource to a top influencer. I do not know what better outcome you can hope for from your outreach marketing campaign!

Funny Link Request

Everyone loves to laugh, but the joke must be funny! Using edgy humor is a great way to hook a prospective influencer. Notice I said edgy, not dirty. Also, it might be good to note that this kind of email may work well on the first few hundred recipients, but will start getting marked as spam after a while.

Generate Links from Blogger Outreach




Also known as influencer marketing, blogger outreach refers to working with established bloggers to create a network of brand ambassadors. This strategy also works really well if you want to market a new product, capture the interest of more customers, and get real links and mentions.

This approach is different to normal link building in a number of ways. Companies send these influencers the products they want them to share and promote. And no one is going to say anything bad about things they get for free!

It is also the new way of link building. Research shows that bloggers and internet personalities are the new tastemakers of today. By working with a great influencer, you gain access to an audience that is ready to share your products far and wide.

Not only does this get you more exposure, but it also increases your credibility and reach in the industry.

Creating an Effective Blogger Outreach Program




Here are some steps you need to take before diving into a blogger outreach program:

1. Understand the need for blogger outreach

Identify why exactly your brand or business needs to work with a top influencer. Is it to build links? Increase traffic to your website Boost your social media following? Having this in mind will help you set targeted, realistic goals.

2. Set goals

Your whole campaign should be planned well before you start reaching out to anyone. Setting goals at this stage will help you steer your entire marketing campaign in the right direction. It will also help you narrow down what kinds of bloggers to pitch to.

3. Find relevant bloggers

You can do this by using recommendations from your buyers or other bloggers, searching through blog rolls and niche topics, and even with software that helps you coordinate your entire blogger outreach program.

4. Collaborate with bloggers

Pitch to the bloggers you choose in a personalized way. If they accept, then send them great products to write about or share. Then, make sure to promote all the resulting content the blogger shares on your own social pages.

5. Measure results

The results of every campaign must be measurable. You can use certain predetermined analytics, metrics or milestones to show just how a particular blogger is helping your brand.

Why should you do a Blogger Outreach Program?




1. Blogs are considered trustworthy

On average, a buyer will look through at least 11 reviews before buying any product. The most trustworthy sources for these reviews today are blogs.

2. Blogging increases site traffic

An established blogger has access to a very large audience that may not have heard of your brand or products before. By collaborating with these influencers, traffic to your site will increase exponentially.

3. Consumers look to blogs for opinions

Bloggers are still more accessible than other online influencers. That is why at least 80 percent of people online trust the advice a blogger gives them.

4.  Banner ads do not work as well anymore

Banner ads were all the rage for brand advertising in the early 2000s. But, they are no more than an annoyance today. Most people currently use some form of ad block on their browser. Thus, relying on on-site ads is a sure way to fail in your marketing campaign.

Blogger Outreach Networks




These are forums that some enterprising individuals created to make it easier for brands to connect with great bloggers and influencers. The top ones include:

1. MyBlogGuest

MBG is a guest blogging network that has been around for a few years now. It lets blog owners advertise for guest posts to their sites. Conversely, it also lets bloggers request to post guest articles on other sites.

2. GuestBlogIt

This is the home of online marketing. GuestBlogIt is a great place to find free opportunities to guest blog in intriguing niche topics.

3. Blogger LinkUp

This is the premier resource for new blogs everywhere. The site gives you access to tools that will help you grow your blog including content, photos, and guest post requests.

Blogger Outreach Guides


A lot has been written about blogger outreach from self-styled SEO and internet marketing “gurus” over the years. It seems that everyone has their own version of what constitutes the best practices for getting in touch and connecting with online influencers.

However, the truth is that most bloggers have grown tired of inexpert, generic PR pitches. They have become even pickier about what their brand and image is used to promote. After all, if your brand messes a product up, they will be the ones getting the brunt of the hate.

Therefore, you have to know how this new brand of blogger thinks, and what they want. They are looking for genuine compatibility; to endorse brands that they truly identify with. Here is how you can hook today’s influencers for a long and lasting partnership:

1. Choosing the Influencer

As a brand, what first attracts you to a blogger or website? Maybe you are interested in their niche, page rank, or Alexa score. Whatever the case, you have to do your homework well.

For example, it would be kind of dumb to assume every beauty blogger is a fan of tanning products. You might find yourself in a sticky situation (pun intended!) if you do not know exactly who you are dealing with.

Next, you have to get your target blogger to notice you, and you cannot be lazy about it! But aim to be unique and charming at the same time. The best way to do this is by appealing to any common interests that you have. This is where your in-depth research will come in.

The first contact should show that you know the influencer and what drives them. The pitch should also be creative, confident, and tailored to the influencer. It also helps if you have a quality product!

2. The Sound of Silence

So, you have identified the perfect blogger, done your homework, and put your best foot forward in that initial pitch. The deal should be in the bag, right? WRONG! Just because an influencer expresses initial interest in your brand or product does not mean you are home free. Even worse, sometimes your brilliant pitch will be met only with dead silence.

What you do next will pretty much determine the rest of your relationship with this person. At this point, the blogger is weighing pros and cons and trying to decide if they will go ahead with the deal or not. And most times, the unwise marketer is there sending a lot of “follow up” emails and annoying the influencer to no end. Very bad move.

While following up is important, you can very easily annoy your target so much that they dismiss you instantly. A great rule of thumb is to wait patiently for four to seven days before sending a polite and charming follow-up email.

3. Going all the way

The blogger is interested in you, but still not totally convinced your brand is the right fit. If you did the follow-up email right and the stars align, they are now ready to go the distance with you. Congratulations! Now, the hard work begins.

You have done a great job making the influencer feel special, and they are equally as enamored at this point. So, now you have to make things official. Now, the influencer has to review your product for possible publishing. This is a very vulnerable time because you are opening up your baby to critique or even rejection.

But, you can do a couple of things to make sure that the content produced actually works for you. Ensure that it is well formatted, looks great, and is easy to read. Obviously, it should not be said but we will say it anyway: proper grammar is critical!

Make sure all the photos and graphics are great and make sense with your product. Also, make sure to put links to your site and the influencer’s in the content.

The blogger may go silent for a while after this, but don’t be worried (or annoying). Give them at least a week to go over and digest it before following up. And stay away from threats or ultimatums! You really do not want that reputation in the blogger community.

4. Let your guard down

For a blogger outreach relationship to be sustainable in the long run, both parties have to be open and willing. The influencer has to be open to your content, while you have to be willing to accept changes and corrections.

Online marketing is prone to some really sleazy individuals, but both parties have to let go of their hang-ups to move forward. Otherwise, you might all miss out on a chance to create content that might lead to tons of publicity and exposure.

Furthermore, the lines of communication have to be very open. Both parties should also be really transparent about their motivations and what they hope to gain from the collaboration.

As a brand, it is also vital that your product passes muster before the influencer endorses it. This will go a long way in building trust, and the influencer will be more open to future partnerships.

5. Cinching the deal


Businessmen hand shake with business people in background. Congratulation or cooperation concept


All your hard work has paid off: the blogger is on board, the content polished to within an inch of its life, and the promotional activities are ready to kick off. Now, all you need is a date from the blogger on when they will hit publish. But you had better be ready for that moment before things get crazy.

Once the article goes live, start sharing the links on your own social media profiles. Make sure to check back on the content to engage with readers in the comments or answer questions. And, promote the blogger too! This will create all kinds of warm and fuzzy feelings, making future collaboration even more likely.

On that note, you both should discuss plans for the future. Will you work on any other pieces together? Do you want to follow a particular blogging schedule? Decide what kind of relationship you will have going forward.

If things get to this point, be ready to fulfill all the commitments you agree to. You must be both trustworthy and reliable for this endeavor to succeed.

8 Top Blogger Outreach Software You Should Use

Keeping track of information about your blogger outreach efforts is really half the battle. It lets you run a smooth and cohesive program. Some of the most popular blogger outreach tools available to you include:

1. BuzzSumo


BuzzSumo is more commonly known as a great tool for researching article titles and tracking the performance of your posts on social media and search engines. But, you can also use it in blogger outreach.

Basically, BuzzSumo lets you see what content is performing the best in a specific niche. You can filter this data by influencer, location, and even number of social shares. This information can then be used to identify great bloggers and get in touch with them.


  • It is easy to use.
  • The company offers great customer support.
  • It offers in-depth insights that will help you create better content.
  • Helps you easily identify influencers and their top content.


  • It is not a standalone tool; you will still need to install CMS such as Joomla to use Buzzsumo effectively.

2. Traackr




Apart from its nifty name, Traackr is the best tool for people who want to build strong relationships with top bloggers. It helps you discover influencers, manage the relationships, and keep track of how they are impacting your brand.


  • It lets you see what is working or not, helping you tweak your approach for better results.
  • It scores every influencer you partner with, based on both relevance and reach.
  • Helps you keep track of conversations for a more cohesive campaign.
  • It gives you a wide range of filtering options, helping you identify the best influencer for your campaign.


  • Some users have complained that the Traackr website is not user-friendly.
  • The platform is prone to bugs and glitches.

3. Tomoson


Despite your best efforts, reaching top bloggers can be very hard. Tomoson was developed to make this process easier. If you are looking for a traditional outreach tool, this is not it! But it is very helpful if you are looking for influencers within a particular niche.

It then goes a step further to give you details on the number of visitors a site gets, its audience on social media, and its total reach.


  • Tomoson has an existing audience of top bloggers, making your search that much easier.
  • It is easy to use.
  • It is free to use when doing your influencer research.


  • The site does not scale well on mobile devices.

4. Pitchbox

Pitchbox gives you an easy way to avoid issues that bog down a typical campaign, letting you focus on meeting and making connections with top bloggers.

It has features that help you find the contact information of target influencers, craft personalized outreach emails, and follow up on them. Pitchbox also has great analytic tools that show you what works and what you need to change.


  • You can set up tasks easily.
  • Great customer service.
  • Email integration, allowing you to track multiple accounts easily.


  • Organization gets a little sloppy the bigger your campaign becomes.
  • You cannot edit the list of keywords after creating a campaign.

5. BuzzStream


BuzzStream is perfect for researching top bloggers, managing relationships, and running personalized, effective outreach campaigns.


  • Lets you save information on influencers and social media profiles easily.
  • Researches influencers automatically from a custom list of URLs.
  • Reduces the time spent on blogger outreach.


  • Does not have a built in inbox.
  • It is a little prone to bugs and glitches.


From its name, you have probably guessed that this is a tool designed for content marketers. It has a wide range of applications, but can be used to line up and send personalized outreach emails, all using your Google account.


  • Has a library of well-designed outreach email templates.
  • Lets you schedule and track emails.
  • Its Notifier feature helps you build links and connections with influencers.


  • You cannot add new influencers directly into its relationship managing software.

7. Inkybee


What a fun name, right? Inkybee is a simple tool that lets you stay on top of every phase of your outreach marketing program. No matter the task, Inkybee will help you by providing a high level of quality service.


  • Uses a tool called Ongoing Blog Discovery to find new influencers and blogs in your niche.
  • Automates most of the outreach marketing program to save you time and resources.
  • It is very fast and easy to use.


  • It is quite expensive.

8. Ninja Outreach

Ninja Outreach is one of the best tools for blogger outreach the world over. It lets you personalize your outreach emails, sends them automatically, and track your open rates and replies easily.


  • Lets you search for bloggers based on past content using keywords.


  • The desktop app has more features and capabilities than the mobile one.





Building a successful website or blog is not hard. But, it is time-consuming and a lot of hard work. The best way to ensure your success is by building connections with experts and influencers in your niche, and then building links and back links to share a wide audience base.

Many strategies and guidelines are available to help you do this effectively. As you have probably concluded, the focus of your outreach efforts should be the “Big Fish” and the “Small Fry.” Knowing this, all you need to do is find the perfect mix that works for you.

It is also a good thing that so many tools exist today to cut down the time and resources spent on outreach marketing. You can use custom templates to help you avoid the dreaded spam or trash folders. You can also use various apps and software to go after your goals in an organized and efficient way.

Stop shooting yourself in the foot! Bring back the human aspect to all your outreach marketing efforts by being real and providing value. Remember this, and you will see a significant improvement in your email outreach programs.

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  1. […] It might not be the most innovative or exciting technique, but it does work. It actually works very well. […]

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